Lower Electricity Rates Providing 10?20% Energy Cost Savings for California Businesses are Anticipated by Bmark Energy, Inc.

California is set to reopen its power markets through Direct Access (DA) in mid-April 2010.

When approved by the CPUC, nonresidential accounts in the PG&E, SCE, and SDG&E service areas will be provided the opportunity to choose their own electricity supplier.

However, only a limited number of companies will be allowed to participate, and many companies are simply unaware of this DA opportunity, even though a number of Energy Service Providers (ESPs) estimate generation savings may be in the 10?20% range.

Bmark Energy Inc., an energy consultant/broker in California, has launched an Information Alert to raise awareness of the

?Companies need to reduce operation costs wherever possible and there is now an alternative to paying high-priced utility 'pass through' generation charges. For those wanting better control of their energy costs and market risks, which ultimately provide better cost-savings, DA is the only way to go,? explains Robert Kramb, president of Bmark Energy.

?There are volume caps that limit the load which can migrate to DA with annual phase-in volumes permitted for each utility, so company participation will be allotted by the utilities on a 'First Come ? First Served' basis. Once the cap is reached, that?s it for year 1. Additionally, there is a Power Cost Indifference Adjustment (PCIA) exit fee that needs to be included into any savings calculation. Given a short phone discussion a company will better understand the above issues and DA procedures.

?Deregulation provides open markets, supplier competition and lower pricing, and it?s because Bmark Energy has helped open newly deregulated markets throughout the nation since 1993, that both ElectricityDeregulation.com and NaturalGasDeregulation.com point directly to us.?

To better understand how your company can benefit in the DA program, you are urged to contact Bmark Energy, for the following:

1- A step-by-step timeline process, and the necessary utility forms,

2- Tips on common pitfalls to avoid with suppliers in emerging markets,

3- Multiple suppliers/terms/pricing options: Fixed rate, variable rate, partial hedges, heat rate,

4- An energy tune-up for electricity & natural gas supply, DR & Cost Avoidance Programs,

5- Benefits also available for those companies with poor credit or in BK.

Those seeking more information can visit BmarkEnergy.com or ElectricityDeregulation.com, email robertk@bmarkenergy.com, call 1-888-987-8777 x1, or fax a utility bill to 805-456-2088.